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Boon Global career site
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Ixcquic Weller

Behavioural Science Analyst – Behavioural Science

Holds a master in Cognitive Psychology, specialized on Economic and Consumer Psychology. Expert in psycholinguistics analysis, a field delving into the psychological processes involved in the use of language. Former disinformation and behavioral science analytics lead at Edelman DxI.

As lead researcher on an I-COM Global Data Creativity Award winning project with The HEINEKEN Company for the #worththewait campaign for the new James Bond film, showcased the fusion of innovative strategies and psychological insights resulting in impactful global resonance. Consistently seeking to unravel novel insights that prove to resonate with audiences on a profound level.

Some of my colleagues

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Nicola Ghio
Principal NLP Data Scientist

About Boon Global

Founded in 2022, Boon is a technology company that brings together artificial intelligence and human intelligence to create Beneficial Intelligence. Our focus is to use cutting edge data science and behavioural science techniques to answer complex questions about human behaviour. We work with risk and crisis firms, strategy consultancies, non-profits, and government entities to solve business and societal challenges. At our core, we are a company founded on the premise that data can be used for social good, and we take on as many projects as possible aligned with that mission.

The founding team at Boon has 25+ years of experience in computational behavioural science, disinformation, behavioural strategy, and content development across three continents. Currently a small but mighty world-class team of 10 distributed across London, The Netherlands and Denmark, we are profound believers in the ability of a group of intelligent, empowered and collaborative people to create amazing things.

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